TFNC London

Website refresh and marketing for occasionwear fashion brand

Client: TFNC London

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In my role as a freelance graphic designer at TFNC London, I played a pivotal role in enhancing the brand’s online presence and customer interaction. I led the redesign of TFNC’s website homepage, introducing a modern and user-friendly design to enhance the overall browsing experience. Creating visually captivating weekly email newsletters, my aim was to boost promotional campaigns and highlight the latest clothing lines, resulting in increased customer engagement and elevated sales. To maintain a consistent brand image, I also refined e-commerce images by recolouring dresses to showcase new stock, ensuring the accurate representation of TFNC London’s products and alignment with the brand’s aesthetic standards.